​Erica Lynn Lang

EXPERIENCE

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YMCA of Coastal Georgia | June ’24-Present

Marketing and Communications Assistant 

• Produce marketing materials (photos, videos and copy) to promote YMCA initiatives

• Write feature stories for website and capital campaign newsletter to drive donations 

• Create quality video content for social media including EGYM testimonial video series

• Support eleven branch directors with marketing requests and event promotion 

• Utilize member management platform, CORE, to analyze success of membership marketing efforts and plan future promotions

 

Metro Market Media | 2022-2024

Connect Savannah

Managing Editor

• Assigned news, arts, and entertainment stories to over a dozen reporters/freelancers

• Posted all stories on connectsavannah.com with keywords to drive SEO traffic

• Set daily content calendar and directed multimedia journalist on social media strategy 

• Regularly pitched stories and themes to publisher for monthly print publication

• Wrote weekly quick turn and long-form news and feature stories for digital audience

• Utilized Google analytics to identify digital reader interests and habits   

• Managed relationships with external photographers and videographers for monthly cover shoots and special event coverage 

 

Our City Host

Director of Video Content

• Researched and shot profile pieces and evergreen content for use on social media 

• Edited feature stories using Premiere Pro editing software and innovative techniques 

• Pitched stories and content coverage to executives on a weekly basis

• Produced quick turn and long-form documentary-style videos for “Savannah Stories”

• Utilized market research and trends to develop ideas and increase brand awareness

• Shot with digital cine cameras and RODE audio to capture high quality content  

• Implemented production schedules, planned video shoots and setup shoot locations

 

Erica Lang Films, LLC | 2021-Present

Owner, Videographer, Editor

• Work with business owners/event planners to deliver content that drives engagement  

• Shoot high quality 4K and HD video that aligns with brand and quality standards

• Utilize advanced editing software, sound design, motion graphics, and licensed music

• Edit client work for Square City Productions including UGA video series

• Manage on-camera talent and coordinate bookings, on-scene shoots, and schedules

• Write voice over scripts for clients including Ships of the Sea Maritime Museum

• Capture high quality audio using Tascam and Rode microphones for interviews  

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EDUCATION

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Arizona State University, Walter Cronkite School of Journalism and Mass Communication

Master of Mass Communication—M.M.C May 2016

Journalism and Mass Communication—B.A. May 2016          

SIELE Spanish Certification of Qualification—Summer 2017

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Barrett, the Honors College, Arizona State University-Phoenix

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Latino Specialization        

Transborder Chicana/o Latina/o Studies—Minor, ASU School of Transborder Studies

 

RECOGNITION

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Teach for America Collective Leadership Award / Summer 2019

Student Convocation Speaker, "The Final Word" / May 2016

Walter Cronkite School of Journalism and Mass Communication Student Award Winner / 2015-2016

Arizona State University Faculty Women's Association Distinguished Graduate Student / May 2016

Member of Honor Societies: Phi Kappa Phi and Kappa Tau Alpha

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